The PUMA BeatBot is a programmable, self-driving, line-following robot that inspires PUMA’s runners of all levels to push harder by giving them a real visual target to beat, not just the time on a stopwatch.
for Puma, and J. Walter Thompson by 10XBeta.
Design, Engineering, Product Management, Fabrication: Marcel Botha, Berk Ilhan, Simon Ellison
Software Development: Ranjit Bhatnagar, Bruno Kruse, Carrie Kengle, Mike Manh
Sensor Development: Bruno Kruse, Carrie Kengle, Andres Wallentin
Steering Integration: Yoni Saltzman
Press
