Persona (Şahsiyet) Immersive Premiere Experience

In 2023, GAİN relaunched its platform with the Emmy-winning series Persona. To celebrate, WOW WOW PROJECTS designed a premiere that redefined the format, transforming the story into an immersive, walkable world. Led by Berk Ilhan, the experience guided guests through a memory chamber, a sound-responsive mind space, and a dreamlike city street, layered with projection mapping, choreographies, and multimedia installations. The evening culminated in a screening room of 500 mismatched chairs and three cinema screens, mirroring the fragmented psyche of the protagonist. The event received wide recognition for pushing beyond spectacle, offering audiences not just a premiere, but a living extension of the series itself.