Care-E is a self-driving luggage trolley designed for KLM to transform the airport journey. With playful sounds, expressive animations, and responsive movement, it guides passengers seamlessly from security to their gate, even adapting when flights change.
At 10XBeta, Berk İlhan contributed to Care-E’s form and functionality, focusing on sensor integration, weight distribution, and screen placement to create a reliable yet charming companion. Working alongside BBDO New York, Double Take, and other partners, the team shaped Care-E into a service robot that merges cutting-edge technology with emotional design, bringing both efficiency and delight to travel.
PROJECT TEAM 10XBeta (Design & Product Development), Double Take (Electronics & Software), BBDO New York (Advertising), Slanted Studios (Animation), Mixtape Club (Sound)
PRESS: CNN, Fortune, Mashable, The Verge, Daily Mail
Concept sketches, Berk Ilhan
Concept sketches, Berk Ilhan