Lens of Branded Objects

Approaching thesis through the lens of branding helped me to understand the essence of it and what kind of purpose, positioning and promise that Uplift offer to the audience. I built the brand pyramid and decided on the hierarchy of the visual, sentimental, logical and spiritual aspects of the objects that I designed within this frame-work. Deciding on the appropriate color palette and materials leaded a better visual representation which matches the core senses of the brand.